Effective Date: January 1, 2026
Your privacy rights under state consumer privacy laws. Learn how to opt out of the sale or sharing of your personal information.
LabNow does not sell your health information, laboratory results, or medical data. Your health information is protected under HIPAA and is only shared with third-party laboratories for testing purposes and with healthcare providers as required by law.
Under various state privacy laws, including the California Consumer Privacy Act (CCPA), Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA), Connecticut Data Privacy Act (CTDPA), and Utah Consumer Privacy Act (UCPA), you have the right to opt out of the "sale" or "sharing" of your personal information.
Under these state laws, "sale" means the disclosure of personal information to a third party for monetary or other valuable consideration. "Sharing" means disclosing personal information to a third party for cross-context behavioral advertising. These definitions are broader than traditional understanding of selling data and may include certain data sharing practices common in digital advertising and analytics.
LabNow does not sell your personal information in the traditional sense. We do not exchange your personal data for money with data brokers or other third parties. However, like many websites, we use certain third-party services that may be considered "sharing" under state privacy laws: • Analytics Services: We use analytics tools to understand how visitors use our website. • Advertising Services: We may use advertising platforms to show relevant ads to potential customers. • Social Media Plugins: Our website may include social media features that could collect information about your browsing. Importantly, we do NOT sell or share your health information, laboratory results, or medical data. This information is protected under HIPAA and is only shared with third-party laboratories for the purpose of performing your requested tests and with healthcare providers as required by law.
The following categories of personal information may be subject to sharing practices: • Identifiers: Such as name, email address, IP address, and device identifiers • Internet Activity: Such as browsing history, search history, and interactions with our website • Geolocation Data: General location information based on IP address • Inferences: Information derived from your interactions with our website The following categories are NOT sold or shared: • Health Information: Laboratory test results, medical history, and health-related data • Financial Information: Payment card details and banking information • Sensitive Personal Information: Social Security numbers, precise geolocation, and other sensitive data
You have the right to opt out of the sale or sharing of your personal information at any time. To exercise this right, you can: 1. Email us at: info@labnow.us with the subject line "Do Not Sell My Personal Information" 2. Call us at: (201) 310-0771 3. Submit a request through our website contact form When submitting your request, please provide: • Your full name • Email address associated with your account (if applicable) • A clear statement that you wish to opt out of the sale or sharing of your personal information We will process your request within 15 business days and will not discriminate against you for exercising your privacy rights.
You may designate an authorized agent to submit an opt-out request on your behalf. The authorized agent must provide proof of authorization, such as a signed permission document or power of attorney. We may also require you to verify your identity directly with us.
To limit tracking through cookies and similar technologies, you can: • Adjust your browser settings to block or delete cookies • Use browser privacy features or extensions • Enable "Do Not Track" signals in your browser (though not all websites honor these signals) • Opt out of interest-based advertising through industry opt-out tools Please note that disabling cookies may affect the functionality of our website.
You can also opt out of interest-based advertising from participating companies through these industry resources: • Digital Advertising Alliance (DAA): www.aboutads.info/choices • Network Advertising Initiative (NAI): www.networkadvertising.org/choices • Google Ad Settings: www.google.com/settings/ads • Facebook Ad Preferences: www.facebook.com/ads/preferences
We will not discriminate against you for exercising your right to opt out. This means we will not: • Deny you goods or services • Charge you different prices or rates • Provide you with a different level or quality of services • Suggest that you will receive a different price or level of service However, we may offer financial incentives or different prices if the difference is reasonably related to the value provided by your data.
Depending on your state of residence, you may have additional privacy rights: • California Residents: Right to know, right to delete, right to correct, and right to limit use of sensitive personal information • Virginia, Colorado, Connecticut, and Utah Residents: Right to access, right to delete, right to correct, and right to data portability For more information about these rights, please see our Privacy Policy or contact us directly.
To protect your privacy and security, we may need to verify your identity before processing your opt-out request. We may ask you to provide information such as your name, email address, and phone number to match against our records. We will only use the information provided for verification purposes.
We may update this policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on our website with a new effective date. We encourage you to review this policy periodically.
If you have questions about this policy or wish to exercise your privacy rights, please contact us at: LabNow Email: info@labnow.us Phone: (201) 310-0771 Address: 725 River Rd Suite 211, Edgewater, NJ 07020 For California residents, you may also contact the California Attorney General's office if you have concerns about our privacy practices.