Effective Date: January 1, 2026
Your privacy is important to us. This Privacy Policy explains how LabNow collects, uses, shares, and protects your personal and health information.
We collect personal information that you provide to us, including but not limited to: name, email address, phone number, date of birth, address, payment information, and health-related information necessary for laboratory testing services.
As a specimen collection center, we collect health information including laboratory test orders, specimen collection data, and test results. This information is protected under applicable health privacy laws including HIPAA.
We automatically collect certain information when you visit our website, including IP address, browser type, device information, pages visited, and time spent on our site through cookies and similar technologies.
We use your information to provide laboratory testing services, process your orders, coordinate with third-party laboratories, communicate test results, and facilitate clinical review services.
We may use your contact information to send appointment reminders, test result notifications, service updates, and marketing communications (which you can opt out of at any time).
We analyze usage data to improve our services, website functionality, and customer experience.
We may use your information to comply with legal obligations, respond to legal requests, and protect our rights and the rights of others.
We share your health information and specimens with independent, CLIA-certified laboratories that perform the diagnostic testing. These laboratories are bound by strict confidentiality and privacy requirements.
Where required by law, we share information with licensed healthcare providers who order laboratory tests on your behalf.
We may share information with trusted service providers who assist us in operating our business, such as payment processors, IT service providers, and scheduling platforms. These providers are contractually obligated to protect your information.
We may disclose information when required by law, court order, or government regulation, or when necessary to protect the safety and rights of LabNow, our customers, or others.
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
We implement appropriate technical and organizational security measures to protect your personal and health information from unauthorized access, disclosure, alteration, or destruction. These measures include encryption, secure servers, access controls, and regular security assessments. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
You have the right to access your personal information and request corrections to inaccurate data.
You may request deletion of your personal information, subject to legal and regulatory retention requirements.
You can opt out of marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.
For health information protected under HIPAA, you have additional rights including the right to receive a Notice of Privacy Practices, request restrictions on uses and disclosures, and file a complaint with the U.S. Department of Health and Human Services.
Depending on your state of residence, you may have additional privacy rights. Please see our Consumer Health Data Privacy Policy and Do Not Sell or Share My Personal Information page for more details.
We use cookies, web beacons, and similar technologies to enhance your experience on our website, analyze usage patterns, and deliver personalized content. You can control cookie preferences through your browser settings, though disabling cookies may limit certain website functionality.
Our website may contain links to third-party websites, including our scheduling platform (Calendly). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children without parental consent. If we become aware that we have collected information from a child without proper consent, we will take steps to delete that information.
We retain your personal and health information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Laboratory records are retained in accordance with applicable federal and state regulations.
Your information may be transferred to and processed in countries other than your country of residence. We ensure that appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable laws.
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on our website with a new effective date. Your continued use of our services after changes are posted constitutes your acceptance of the updated policy.
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at: LabNow Email: info@labnow.us Phone: (201) 310-0771 Address: 725 River Rd Suite 211, Edgewater, NJ 07020 For HIPAA-related inquiries, please contact our Privacy Officer at the above address.